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Now assume there can be a slight variation in each option value by other factors, outside of your control (time, weather, country, etc).

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As a technology performance marketing company, Game Theory has consistently delivered high quality results for our Advertising and Publisher partners.
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Advertisers
Take Your Offer to the Next Level

We are dedicated to helping you grow your offers. We provide unmatched optimization technology to get your offer in front of the most relevant customers. In addition to our technology, our experienced team of optimization professionals work day and night to ensure the best results possible for every campaign.

If you want to learn more about how Game Theory can help take your offer to the next level, Sign up for an Advertiser Account!

Make the most of your traffic by presenting your users with relevant, high-converting offers. Our extensive network of advertisers is capable of monetizing every country so you will never miss out on the opportunity to earn revenue. Plus, with our real-time reporting platform, you can easily monitor campaign performance.

Setting up Game Theory is quick and easy, so Sign up for a Publisher Account today!

Our Technology

Whether it be an advanced tracking and optimization system for our publisher partners, or the latest image morphing technology for our latest consumer focused products, Game Theory develops technologically advanced products and services.

Appenda Push Advertising Platform

We've paired our statistical expertise with our technological capabilities to build our proprietary push notification ad server, Appenda. Advertisers and Application Developers can take advantage of this unique media channel to see a higher value than any other Advertising option!

Fresh Platform Mobile Billing & Mgmt. Platform

The Fresh Mobile Platform™ is an in-depth mobile billing and customer management platform. Fresh manages carrier integration through many of the existing aggregation partners in the US and abroad. Fresh is offered as a managed service to 3rd parties - contact us for more!

Offer Labs Affiliate Management System

With a large portion of end-user traffic being driven by third party affiliates, OfferLabs acts as externally-facing affiliate management system. Affiliates are able to select, test, and report on all of our available offers in real-time.

Internal/Proprietary It's our competitive advantage

Game Theory is able to continually outperform by building scalable robust technologies based off of intangible business insight. All of our Proprietary systems behave in a such a way to allow for dynamic future growth and advanced reporting, allowing our teams to quickly find and capture new opportunity.

What We Do
We do... Marketing
We drive our own fate
We do... Product Development
Own the entire vertical
We do... Math
Details are in the data
We do... Marketing
Game Theory has consistently delivered results for its Publisher and Advertiser partners.

Publisher and Advertiser customers can immediately take advantage of our ability to drive optimized leads, and we're willing to back it up with 100% performance-based pricing. Adopt the best solution for monetizing your offers and traffic!

Advertisers
Take Your Offer to the Next Level

We are dedicated to helping you grow your offers. We provide unmatched optimization technology to get your offer in front of the most relevant customers. In addition to our technology, our experienced team of optimization professionals work day and night to ensure the best results possible for every campaign.

If you want to learn more about how Game Theory can help take your offer to the next level, Sign up for an Advertiser Account!

Publishers
Make the Most of Your Traffic

Make the most of your traffic by presenting your users with relevant, high-converting offers. Our extensive network of advertisers is capable of monetizing every country so you will never miss out on the opportunity to earn revenue. Plus, with our real-time reporting platform, you can easily monitor campaign performance.

Setting up Game Theory is quick and easy, so Sign up for a Publisher Account today!

We do... Product Development
Giving us actionable insight from the initial impression, through the experience, to the exit and beyond

Whether it be an advanced tracking and optimization system for our publisher partners, or the latest image morphing technology for our latest consumer focused products, Game Theory develops technologically advanced products and services.

Flexibility in technology
A Quick Word: When to bring it "in-house"

As a fast moving team with a strong technical background, we are always evaluating the tradeoff between leveraging or building technologies, products, and services. We have found great balance which allows us to quickly prove out a concept with our in-house marketing team and then call on our technical proficiencies to realize the value and insight of owning the entire vertical, from marketing to conversion.

We do... Math
Math is not a four letter word!

At Game Theory, Math is not a four letter word! And it is even more fun when the results are real time! We continually look for and apply elegant solutions to capture and analyze the millions of daily key performance indicators flowing through our platforms, portals, and products.

Whether it be by way of Code, a Database design, Excel or SPSS, our entire team takes part in understanding this data, no matter their role.

Think you have what it takes?
Submit your solution to the following problem
The Problem:
Example Overview

In a given set of options, where you can only use each item once, and only have one option per position, there is a single optimal combination of value, and order, to yield the best possible sequence with highest value.

Example Usage

With that, you can select a path through positions, and look at the total outcome based on the sum of the values for each position*option combination.

Example Solution

In position 1, you can select A, B, or C. B is the highest value, but if you select B for position 1, it will be unavailable for position 3 where its the highest. The best decision here would be to pass on B and C in position 1, despite their higher values, and use A. In position 2, A is unavailable, C is the highest value, and we really like B for position 3. So C it is. Finally, we only have 1 position left for 3, its B!

Optimized Selection: 1A+2C+3B = 1.9
GT Careers
Life at Game Theory
"Our workspace is both invigorating and inspiring. It's a place our team enjoys coming to everyday."

At Game Theory, we take our work seriously, but we know how to have fun doing it. We've created a high-energy environment in which everyone is encouraged to stretch the limits of their creativity. We work in small, highly focused teams designed to promote spontaneity, out-of-the-box thinking and a truly collaborative spirit. No idea is too big or too small-every employee has a say-so.

Our workspace is both invigorating and inspiring. It's a place our team enjoys coming to everyday. Our dress code isn't a code at all-it's whatever is most comfortable (within reason of course!). We want our employees to feel at home-at work.

All of that hard work not only pays off with competitive benefits and salaries, but is also rewarded with lots of nice perks, including daily complimentary lunches, beverages and healthy snacks. We also organize regular company outings to keep things fresh and fun.

At Game Theory, we're looking for clever, energetic people who share our passion for driving high traffic on websites using tools that are exceptionally engaging, social and, most importantly, innovative.

Join Us!
If you are motivated, intelligent, dynamic and getting better every day... we want you!
PHP Web Developer San Francisco, CA

Game Theory is seeking a highly motivated Application Developer with an emphasis on mobile application development (specifically Android) to develop and maintain a suite of applications and proprietary mobile specific technologies managed in-house by Game Theory.

Application/Web Developer San Francisco, CA

Game Theory is seeking a highly motivated Application/Web Developer with core strengths in PHP/MySQL to join our cutting edge "Appenda" team to develop an industry leading toolkit ready for mobile applications.

Marketing Analyst San Francisco, CA

Game Theory is seeking a self-starting Marketing Analyst with experience in online marketing and media buying to join our fast-moving team.

International Business Development Manager San Francisco, CA

Game Theory is seeking a highly motivated International Business Development Manager to expand our current Mobile Marketing/Premium SMS business into Latin America.

About GT
The GT Mission
"Game Theory's success lies in making smart choices dependent on the choices made by others"

The underlying principle of Game Theory is in the definition of "Game Theory" itself.

Game Theory applies this principle to its Publisher and Advertiser partners by way of technology, exceptional relationships and complex analysis of data in real time.

Founded in 2009, Game Theory still maintains the energy and enthusiasm of a start-up, yet we've managed to become a leader in web and mobile marketing, distribution, and monetization. How? Our team of developers, product managers, designers, marketing and support professionals work together to develop innovative and entertaining digital products and services designed to enable publishers and advertisers to achieve maximum, targeted exposure.

Publishers

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Advertisers

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